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15. Media Crisis Management
Preface :
The media has a right to report news that they see fit. It is important that anything we do reflects positively on our chosen recreation of off road activities and ensures we are viewed as a responsible organisation.
Potential adverse media or public interest generated by an incident at the
event, which could threaten the reputation of the event or organisation in the
future.
An incident is defined:
As a direct result of event activities.
Affects the safety of any person engaged in event activities.
Exposes any deficiency in safety or environment protection procedures.
General Procedures
It is the Event Directors aim to ensure a safe and incident free event. However with any type of motor sport there is an element of danger and unplanned incidents are not unusual. Any incident that has the potential to become a media crisis e.g.:- Personal injury, vehicle accident or environmental concerns. Competitors are advised to leave all media questions to the Event Director. After he has been briefed on all aspects of the crisis the Event Director will issue a statement on the incident and focus attention on the positive steps being taken to resolve the incident.
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